"With your purchase, you're not just getting a scrunchie - you're embracing an identity, joining a community, and supporting good values"

Handbags and accessories that are crafted to last and made to be loved.

Named in tribute to Rommy Revson, the inventor and original patent holder of the scrunchie, our brand is all about celebrating individuality and adding that extra flair to your everyday style.

Every Rommy piece is carefully sculpted and hand-finished, striking the perfect balance between luxury and sustainability.

We’re passionate about preserving traditional artisanal techniques while embracing the possibilities of modern innovation. It's this fusion of heritage and creativity that define each Rommy accessory - thoughtfully made, sustainably crafted, and rooted in values that matter.


Our Values

InclusivityOpportunities

We’re a community-powered brand, proudly working with a team of independent craftswomen who sew each piece from their homes across the UK. Creating opportunities for women to continue traditional artisan skills - often overlooked in today’s fast-paced world, is at the heart of our production model, and something we’re incredibly proud of.

All our products are showcased by real customers and members of our community, instead of hired models. We love involving people in creative projects—from styling and photography to makeup and beyond—offering a chance to build experience, grow confidence, and, most importantly, have fun along the way. Interested in modelling for us? Register your interest here

Innovation

From tiny Scrunchie Ring’s to a Scrunchie Stand that doubles up as a flower vase, we're constantly developing fresh ideas, striving to bring unique products never seen before. It’s so much fun finding ways to tap into current trends in imaginative ways.

Sustainability 

We're regularly reviewing our practices, reworking and reimagining the entire process to make it as conscious as possible. Our Take-Back-Scheme offers customers a chance to return their used Rommy bag within 2 years of purchasing it to receive a 30% discount code off their next spend. We then get to reuse components such as the zip and hoop for the process to start all over again, reducing our environmental impact as a truly circular brand.